Well, MAX San Francisco has come and gone. What an experience; 5000+ geeks attending a single event!

Seriously, it was a great event and I had the opportunity to meet and mingle with many new people. There were also a few networking opportunities as well. Both my Fireworks Mock Up labs were full, and I saw several other very interesting sessions and labs. I for one, was very impressed by the number of Fireworks sessions that were available.

Yep, the secret is out! :-)

On my return, I was informed by a very happy publisher that 28 copies of my book sold in the MAX Store during the event, which made me very happy as well.

I know I promised pics much earlier, but I've just gotten around to getting them online. So if you want to see a few shots from the event and a few from the aquariums at the California Academy of Sciences, head on over to my flickr site.

Enjoy!

Fireworks CS4 finally began to answer the problem of designing and exporting standards compliant web pages, with the inclusion of a new export feature, CSS and images. This feature was an enhanced version of the Smart CSS extension which was available for FW CS3.

Well, the shipping version of this CS4 feature still had some issues. but luckily for us, Fireworks evangelist Matt Stow worked with Adobe to improve the export script.

You will find his article and the new export assets on Adobe's web site:

 This article and the support files are definitely worth a read.

Well day 1 has come to a close (for me, anyway) and it was quite a whirlwind!  The keynote session this morning was pretty cool. There's some pretty amazing stuff happening with AIR, FLEX and Flash in terms of development projects from companies like Disney Interactive and the New York Times Company.

I thought MAX was big last year; the attendance this year is even higher! I'm told there are over 5000 people attending the event.

I ran my first Fireworks Mock Up lab this morning and it went over very well. I'm very happy to not ethat both labs are at capacity (50 people per lab). It is so awesome to see this kind of interest in Fireworks!

It's been a blast hanging with friends; Danilo Celic, Joe Lowery, Alan Musselman and Aaron Beall, Stephanie Sullivan and Greg Rewis and may others. I haven't seen some of these people for months (or longer) so it's nice to get a chance to talk face to face.

This evening, Alan and I tooled around a bit in his car, taking a few night shots of the Bay Bridge and just enjoying the local scenery.

I'll post some photos soon on Flickr and update you when they're online.

Yes, I've been meaning to put this up for quite some time but my schedule of late has made it tough to get much blog writing done. Before Adobe MAX starts, while people are deciding on their sessions, I wanted to make a quick post with more info about my sessions and other MAX happenings. Here they are in order of occurrence:

Greg Rewis (my co-author) and his fellow CS4 Web Tools evangelists will be doing a full day session on Sunday called, Designing Across Media with Adobe Creative Suite 4. This was an extremely popular session last year. The evangelists show how to use the tools in an integrated manor and really get the most out of then to benefit your web projects. Believe me, after writing a book with one of them, I can testify that they know stuff about these tools we never even thought of. ;) You must sign up for this in advance, so act quickly.

Monday, Greg Rewis and I will be doing a book signing at noon. Yes, the CS4 version of our book won't be out till December, but you can pre-order both the book and the upcoming videos. (I've done one for Pearson/Peachpit about Structure and Presentation -- along with CSS tips and tricks. Greg's upcoming video is about Behavior -- Ajax, Spry, Jquery.) Our current CS3 flavored book will be available in real time -- and we're happy to put our scribbles on it for you (or bring it from home if you already own it). If you're sticking with CS3 for a while, that's your best bet. If you'll be upgrading quickly to CS4 (or already have), come pre-order or just meet us. It's always fun to put faces and names together.

Following the book signing, at 2pm, I'll be presenting Standards-Based Solutions to Common Web Design Challenges in Moscone West 2008. This is an intermediate to advanced session and is best for people who already understand the basics of CSS. I will not be reviewing the box model, floating or positioning. We're going to get right into the down and dirty demos. Since my job entails either coding or teaching other people to code, I'll be sharing every day CSS challenges I'm presented with and techniques I commonly use to deal with them. There are many ways to make your CSS more succinct and powerful. This session is filling up fast, so you'll want to log in to the Scheduler and reserve your place soon.

On Wednesday, also at 2pm, I'll present a session called Common Mistakes Print Designers Make on the Web in Moscone West 2011. Don't let the title of this one fool you -- it's not just for print designers. This session covers the ten most common mistakes I see when people are learning to use CSS and web design. This applies, of course, to print people making the transition -- but many of these issues are universal. I promise I did many of these things myself at the beginning. We'll take a look at the common misconception or problem and then the "best practices" way to do it. This session is appropriate for beginner to intermediate levels.

If you've been to MAX before, you know it's a huge conference. Please don't be shy. Come grab me in the hall and introduce yourself. I'm really tall and hard to miss. ;) Feel free to discuss with me the challenges your business is facing. I'm always happy to help out where I can. I look forward to meeting you there!

In a few days I'll be flying down to San Francisco to attend and present at this year's Adobe MAX. Last year was my first time going to MAX and it was certainly impressive. I'm very interested to see if that "MAX fever" is maintained.

As for the work side of MAX, I'll be running the Fireworks Mock Up lab, where we will take a couple half built sample files and add the interactivity and other steps necessary to turn the files into interactive PDF documents and AIR prototypes.

I'm looking forward to seeing old friends and making some new ones (and giving out a few copies of my book). If you're attending MAX, I hope to see ya there.